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Droga5's First Work for HBO Is This Byzantine Instagram Contest for Hard-Core Fans

Test your knowledge of three hit shows

Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign…

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

Smart promotion for the Z5

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer…

Sonic Is Making Awesome Square Shakes Designed for Instagram, Sold Through Instagram

Get yours personally delivered at Coachella

Sonic is preparing a delightful on-site campaign for Coachella later this month, where it will sell completely square shakes that were designed for Instagram and will be available for purchase…

Netflix's Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From 'Friends'

Ogilvy Paris tags thousands of top videos

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today? If you're Netflix, which recently…

LinkedIn Reaches for the Stars in Its First TV Spot, Airing on the Oscars

BBDO goes with astronaut theme

LinkedIn aims high in its first-ever broadcast TV spot. The 30-second ad, created by BBDO San Francisco in conjunction with LinkedIn's in-house creative studio, features footage shot from Earth's orbit and…

This Writer Just Schooled Us All on Suspenseful, Awkwardly Comic Twitter Storytelling

Building anticipation, 140 characters at a time

Joe Craig, a British writer and children's novelist, just demonstrated his mastery in adapting long-form copy to the medium of Twitter ... by recounting the apparently true tale of a…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on Twitter

Plus, a new TV spot in the campaign

As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other…

Barbasol, Jake From State Farm, Applebee's and Totinos Won Twitter Today With This Banter

Just another Thursday

Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm,…

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