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The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

British publisher stays on the cutting edge

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print. At its Digital Content NewFronts presentation at The Standard High Line…

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The dynamic ads are highly effective

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's…

Do You Accidentally Thumb Over Ads All the Time? Google's Working on That

Cutting back on all the extraneous mobile clicks

Everyone with a smartphone has accidentally thumbed over an ad they had absolutely no interest in seeing. Google wants to do something about it, while improving the user experience as…

Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo

With sauce hair and fire eyes

Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone. But for the few…

Even Without an Official Presence, Snapchat Is Everywhere at the NewFronts

Five publishers announce big initiatives

Snapchat may not be a presenter at the Digital Content NewFronts this week, but it's on the tip of the tongue of some of the biggest publishers pitching advertisers in…

Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

Airbnb, Taco Bell and IBM among launch partners

Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister,…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

Imgur Survey Finds Millennials Are Cool With Being Geeky

Culture poll shows why it's so hard to market to them

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating…

Target and Lancome Produce Snapchat's First Ecommerce Ads

Users can swipe up to buy featured products

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app…

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

Marketers haven't seen payoff yet

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers. Earlier this week, Apple reported it has…

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