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PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

For Four Notable Startups, This Was SXSW Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of…

March 17, 2013, 11:03 PM EDT

Samsung's 'Smart Pause' Feature Could Better Mobile Video Advertising Futuristic quirk has marketing ramifications, per industry players

Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's…

March 15, 2013, 4:54 PM EDT

Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players Could even alter Apple's favored status among marketers

Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York. Images of the…

March 14, 2013, 6:01 PM EDT

FTC Updates Guidance for Mobile Ad Disclosures Last recommendation was issued before Twitter, Facebook and apps existed

At long last, the Federal Trade Commission released updates to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all…

March 12, 2013, 3:24 PM EDT

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

March 11, 2013, 6:19 PM EDT

Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil ESL program translates big-time in South America

Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has…

March 11, 2013, 9:18 AM EDT

Facebook Denies Google Access to FBX Partners with AOL and Adobe

Facebook and Google aren’t exactly besties, and the social giant’s latest move won’t help matters. In recent weeks Facebook has made two friends through moves that will simultaneously help its…

March 10, 2013, 11:26 PM EDT

It's Adapt-or-Die Time for Daily Deals Firms The squeeze is on

In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…

March 10, 2013, 11:25 PM EDT

Amazon Expands Its Mobile Ad Network Launches ad placement tools for Android app developers

Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year. The e-commerce giant took a sizeable step toward that end on…

March 4, 2013, 8:47 PM EST

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