Mobile | Adweek Mobile | Adweek
Advertisement

Technology

:

Mobile

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

The NFL Wants a Piece of the $11 Billion Fantasy Football Market Will this crowded field have room for a new player?

The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. The Hollywood Reporter explains that, based…

August 7, 2014, 7:00 PM EDT

Auntie Anne’s Debuts App to Help You Track Your Pretzel Addiction Brand sees big growth potential for mobile loyalty program

Would you use a mobile app to keep track of how many pretzels you bought? That's the idea behind Auntie Anne's national rollout of its loyalty program and its accompanying app…

August 7, 2014, 6:13 PM EDT

Mobile Coupon Growth Expected to Continue Despite privacy concerns

There were an estimated 560 million digital coupon users in 2014, and that number is expected to grow to over a billion by 2019, according to a new study by…

August 7, 2014, 1:32 PM EDT

It's Uber Vs. Lyft in the Battle of New Carpool Apps Is the market big enough for two similar players?

Need a ride? Car service tech startups Lyft and Uber are launching eerily similar rideshare programs. Lyft Line will match riders who use its app and are traveling in the same…

August 6, 2014, 4:42 PM EDT

Quantcast Links Web and Mobile App Data for Ad Targeting PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

August 5, 2014, 4:21 PM EDT

Bomb Gaza and 6 Other Mobile Games Banned by App Stores Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

August 5, 2014, 4:05 PM EDT

Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week Creative idea from BBH interns

Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at…

August 4, 2014, 3:38 PM EDT

4 Location-Based Marketing Tactics That Are Working Payments, beacons and coupons are top priorities

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are…

August 4, 2014, 6:00 AM EDT

'Help, I'm Addicted to Kim Kardashian's Game' Signs this vapid app is ruining your life

Kim Kardashian’s game is starting to take its toll. People are crying for help on anonymous social networks like Whisper to confess their addiction to this mindless app. The Kim Kardashian:…

July 31, 2014, 3:02 PM EDT

Advertisement