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Mobile

Facebook Unveils Tools to Help Businesses Keep Up With Customers' Comments

2.5 billion a month and counting

Facebook unveiled new features for Pages today that could help businesses better handle the flood of customer communication coming from mobile devices. The Menlo Park-based company announced that its total active…

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar orchestrated a…

Google Is Testing Ads That Let Consumers Demo Mobile Apps Before Downloading

Could be a win for mobile marketers

Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them. Today, Google is…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

Serial Is Landing on Pandora With the Backing of Big Brand Advertisers

Warner Bros. and Esurance sponsor popular podcast

Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content.  Two weeks ago, Pandora…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to…

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