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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

Victoria's Secret and Sephora Are Already Using Instagram's New App

Brands, consumers and first ladies waste little time using Layout

Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

Meerkat Restores Faith in SXSW's Startup Magic

Social video app makes the biggest splash in years

Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out…

SnappyTV Powers Twitter's Video Strategy for Everything From March Madness to the President

7 clips that show how live TV gets online fast

If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement. Such moments…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Lyft CEO: We Are Learning From Uber's Global Expansion Problems

'I don't think their strategy is working,' Logan Green says at SXSW

In a South by Southwest keynote discussion today about the ride-sharing economy, Lyft CEO Logan Green said that when his brand goes global, it's going to do it after closely…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Brand calls it 'a Facebook first'

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot…

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