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Mobile

Jaguar's Google Glass App Brings Print Ads to Life Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

November 11, 2014, 9:00 AM EST

This Might Be the Best Branded Parenting iPad App of the Year Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

November 10, 2014, 7:00 AM EST

Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Urban Outfitters Tries Pinging Your Phone in the Fitting Room Can beacons boost sales and cool factor?

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile…

November 4, 2014, 12:51 PM EST

Does Mobile Marketing Actually Work in the Real World? Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

November 4, 2014, 6:00 AM EST

Let's Hack Problems at Conferences, Not Just Talk About Them Turning event goers into doers

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General Assembly and most…

November 2, 2014, 11:02 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

Here Is the Video of Jerome Jarre's In-Flight Antics That Almost Got Him Arrested Turns out you can't wear a Speedo on a plane

Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous"…

October 30, 2014, 6:55 PM EDT

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