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ESPN, Univision Gear Up for World Cup Digital Play U.S. networks integrating mobile, social into coverage

The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms. "We know it's…

June 12, 2014, 1:20 PM EDT

Twitter Is Surprisingly Low on This List of World Cup Fan Plans Comes in fifth for news

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for…

June 12, 2014, 6:00 AM EDT

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

June 11, 2014, 2:54 PM EDT

Newcastle Reveals the Secrets of Facebook Advertising Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

June 10, 2014, 5:50 PM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

How a Trivia Game Helped Brands Reach Mobile Users Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

June 9, 2014, 2:39 PM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

IHG and Coca-Cola Look for Next Instagram Video Star This Summer Video kiosks give UGC unique twist

InterContinental Hotels Group’s summer promotion gives movie fans 15 seconds to pitch their most creative story idea to Hollywood for a chance to meet actor Josh Lucas. Summer promotions are a…

June 4, 2014, 1:18 PM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

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