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Snapchat Valued at $10 Billion After Raising $20 Million From Top VC Users numbered at 100 million

Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested…

August 27, 2014, 6:30 PM EDT

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

August 27, 2014, 5:10 PM EDT

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse Hot app speeds up videos, offering new creative possibilities

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest…

August 26, 2014, 2:48 PM EDT

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

McDonald’s Bolsters Digital Initiatives to Attract In-Store Business Soft sales and staid image prompt online push

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with…

August 22, 2014, 12:51 PM EDT

Instagram Gives Brands Instant Access to Ad Campaign Data First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

August 21, 2014, 1:07 PM EDT

Back-to-School Shopping Has Changed Forever Nielsen, Retale studies show seasonal shift—and the dominance of digital

For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital…

August 21, 2014, 12:52 PM EDT

Lyft Hopes to Accelerate With First Integrated Ad Campaign Ride-sharing mobile app targets two western cities

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that…

August 21, 2014, 8:43 AM EDT

Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

Snapchat Will Reportedly Debut Ads and Videos Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

August 20, 2014, 12:12 PM EDT

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