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Mobile

Twitter Introduces Searchable, Emoji-Like Stickers for Photos

Adding another layer of visual engagement

Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform. In the next few weeks, Twitter will begin letting users add stickers to…

Instagram Will Start Letting You Translate Captions, Comments and Bios

New feature coming next month

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know…

ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

Will focus on location lift and eventually revenue

ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits.  Today, the companies introduced a new tool called comScore Location Lift…

How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

Its successful Feeding America campaign could be the first of many

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas…

Facebook Messenger Is Adding a Home Button to Help Users Keep Track of Conversations

Highlights favorite friends and birthdays

Facebook is giving Messenger what everyone—and everything—needs: a home. At the WIRED Business Conference this morning in New York, the social network announced it's adding a Home button to the messaging…

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Teads study bodes well for publishers

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According…

Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App

New attention metric will help advertisers

How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app. With its new "Attention Metric," Kik can look…

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