Serial Is Landing on Pandora With the Backing of Big Brand Advertisers

Warner Bros. and Esurance sponsor popular podcast

Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content.  Two weeks ago, Pandora…

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Instagram Partners With 41 Tech Companies to Improve Advertising Experience

And looks to add around 60 more

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to…

How Pinterest Got the Full Attention of Ad Agency Execs

Better features for marketers and consumers

Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice. "What Pinterest has accomplished in the last nine months is the most evolution of…

So, This Is Happening: Lyft Will Offer Justin Bieber's New Album for Half Price

The ride-sharing app goes pop

Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a…

Here's Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

It wants to celebrate the taco emoji

The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it. Today, the fast-food company and Deutsch L.A. are debuting a social-marketing blitz…