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Technology

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Mobile

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System

Offers real-time stats

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.  The social/location discovery platform is going…

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who…

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Plus actual ads on the dating app

Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its…

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Launches programmatic audio advertising

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever…

Chinese Consortium's $1.2 Billion Deal to Buy Opera's Ad Business Falls Through

Privacy concerns around app maker were sticking point

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through. In February, the trio of firms—Qihoo 360, Kunlun and Golden Brick Silk…

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

14 actions that signal a good fit

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about…

Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads

Cost-per-visit model practically guarantees store visits

Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for direct-marketing…

This Nonprofit Is Searching for Millennial Bone Marrow Donors on Snapchat

Be The Match targets young men with social blitz

                  Be The Match Be The Match—a nonprofit that manages a bone marrow registry to help blood cancer patient—needs a new way to recruit young, healthy donors, so it's looking…

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