Mobile | Adweek Mobile | Adweek
Advertisement

Technology

:

Mobile

Apple Blocks Developers From Selling User Health Data to Marketers Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

August 29, 2014, 1:18 PM EDT

Mondelez Taps QuizUp to Mobilize On-Pack Codes Teams up with One Direction for second year

For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes,…

August 29, 2014, 11:04 AM EDT

Pandora Launches Radio App for Google Glass Streams music via hand and voice commands

Pandora has unveiled an app that lets users program music on Google Glass through touch prompts and voice activation. Designed during a recent three-day hackathon by the Oakland, Calif.-based music streaming…

August 28, 2014, 5:36 PM EDT

Facebook's Events Ads Take Aim at Mobile and Local Sales Invitation-styled units come to the News Feed

Facebook is rolling out a news feed ad unit for events marketers in the coming weeks. The move is the Menlo Park, Calif.-based company's latest attempt at bringing in as many…

August 28, 2014, 5:31 PM EDT

Uber Partners With Casper for Mattress Delivery on Labor Day Weekend App is transitioning to marketing platform

A new partnership between Uber and mattress company Casper this weekend highlights how the app is increasingly becoming a advertising platform for brands. The Labor Day Sleep on Demand campaign runs…

August 28, 2014, 2:24 PM EDT

Snapchat Valued at $10 Billion After Raising $20 Million From Top VC Users numbered at 100 million

Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested…

August 27, 2014, 6:30 PM EDT

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

August 27, 2014, 5:10 PM EDT

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse Hot app speeds up videos, offering new creative possibilities

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest…

August 26, 2014, 2:48 PM EDT

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

McDonald’s Bolsters Digital Initiatives to Attract In-Store Business Soft sales and staid image prompt online push

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with…

August 22, 2014, 12:51 PM EDT

Advertisement