Technology
:Mobile
Specs Who Michael Shannon Age 38 Accomplishments Stars on HBO’s Boardwalk Empire; currently appearing in films Mud and The Iceman; plays Superman nemesis General Zod in Man of Steel (in theaters June 14); member…
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…
Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…
You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series. Time for a NewFront,…
SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director James Cameron,…
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…
ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…
Specs WhoWhitney Hill Age 36 New gig svp, business development and strategy, Condé Nast Entertainment Old gig svp, strategic partnerships and global digital business, Sony Music Entertainment What does the new job entail? First, establish delivery…
Visa and Fandango today are extending their three-year digital partnership with a feature called Tixpress in the latter company's mobile app. In a promotion running through August, Visa Signature cardholders…
