Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Shoppers make purchases on their phones quicker

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According…

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

83% of it is native, with video growing rapidly

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network. Today, the company announced…

What Facebook's Head of Advertising Wants to See Happen in 2017

Andrew Bosworth is bullish on mobile and personalization

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his…

Tinder Is Reminding CES Attendees That Real-Life Love Beats Virtual Reality

Spoofs VR and promotes old-fashioned meetings

While Consumer Electronics Show attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real. In a video released…

Carnival Is Going to Customize Its Cruises With Wearable Tech

Ocean Medallion will provide personalized experiences for guests

Carnival Corp. cruises will soon be throwing overboard its wrist bands and keycards for a new kind of wearable tech. Today at the Consumer Electronics Show in Las Vegas, the global…

L'Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products

Includes data-fueled mobile app

Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the…

NORAD's App Lets You Track Which Cities Santa Claus Has Visited on Christmas Eve

While OnStar and Zillow offer content

Tracking Santa Claus' journey as he makes his way around the world has never been easier thanks to the North American Aerospace Defense Command, or NORAD. Curious kids can visit NORAD's website dedicated…

This Instagram Timeline Shows the App's Rapid Growth to 600 Million

It added 100 million users in last 6 months

Hashtag no filter: Instagram today revealed it now has 600 million users. The photo- and video-sharing app has been on a rapid growth trajectory, adding 100 million accounts in just the…

Snapchat Adds 4 New Features, Including Much-Requested Group Chat

The hot app is in an arms race to stay cool

Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition for the attention of consumers…

4 Tips for Making Banner Ads That Actually Might Work

BBDO report breaks down science of digital creative

Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. This summer,…