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Mobile

Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL and BuzzFeed represent different mindsets

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on…

As Mobile Travel Bookings Grow, This Private Jet Charter Service Is Catching Up

Skyjet uses geo-targeted ads and plans a mobile booking app

While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting…

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Earnings affected by video shift

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

5 Weird Apple Watch Apps That Are Already Out

Breathalyzers, tracking moles and spinning bottles

You've probably already heard about the first brands to have Apple Watch apps. But some strange, more obscure apps have been popping up ahead of tomorrow's official launch. Marketers are split…

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

IAB report shows the rapid evolution of devices and social

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

Google's Mobile Update Has Websites Worried About Search Rankings on Phones

'Mobilegeddon' for some sites might mean better user experience

Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites. The tweaks to its search recipe could help…

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