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Technology

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Mobile

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

7 Ways to Get People to Share Your Snapchat Messages, Even Ads

How to prompt users to spread the word

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for…

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Tinder Gets Into Music by Offering Zedd's New Album for $3.99

The dating app's latest marketing move

As Tinder continues to ramp up its marketing appeal for brands, it has inked a new partnership with Interscope Records' electronic music artist Zedd to promote his new album. Tinder users…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

K-Swiss Shows Why Kik Video Could Be Huge for Brands

Comeback campaign uses rewards to lure viewers

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads…

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Twitter finds way to grow audience, starting with mobile search

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

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