Google | Adweek
Advertisement

Technology

:

Google

Google Expands Its Ad Formats With Lightbox Banner's hover trigger aligns with viewability push

AOL isn’t the only company to use Advertising Week as a stage on which to unfurl new big banners. On Tuesday, Google added the expandable Lightbox format to its display…

October 2, 2012, 10:00 AM EDT

Data Points: Men and Tech A look at guys' attitudes toward the Internet, social media and technology, by demo

Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…

September 27, 2012, 11:22 AM EDT

Search and Enjoy User behavior has adapted as the gaming industry has added more platforms, digital content

When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…

September 25, 2012, 8:57 AM EDT

Top 10 Commercials of the Week: Sept. 7-14 Jessica Simpson's Weight Watchers debut, an epic bus ad, and an airline spot that really took off

This week, we discovered Santa Claus isn't the only famous resident at Macy's flagship store in New York's Herald Square, milkmen were lobotomized by a crafty kitty crime boss, and…

September 14, 2012, 7:30 AM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Google A girl finds the keys to the rocketship in Mullen's latest for the Nexus 7 tablet

"The playground is open," says Google, and the Nexus 7 is just the toy for kids who want to spend the day outside, presumably sitting by the spiderweb-encrusted jungle gyms…

August 29, 2012, 1:44 PM EDT

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Google to Acquire Frommers Travel brand will join Zagat as search giant looks to bolster Google Places

Google is looking to expand its local and travel review components with the acquisition of the Frommers travel brand from John Wiley & Sons, according to a report in the…

August 13, 2012, 12:59 PM EDT

Outdoor Life When the temperature spikes, so do Google searches for grilling and margarita recipes

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August.…

August 7, 2012, 12:00 AM EDT

Google Picks Up Wildfire, Along With Loads of Facebook Data Startup brings with it potential wealth of social intelligence

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a social…

July 31, 2012, 7:09 PM EDT

Advertisement