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Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'

A brand using 'universal' is saving up to 50%

Google says developers running "universal app campaigns" across its network are finding them to be more cost-effective than ads run than other digital platforms. The Adwords-based campaign option, which Google introduced in…

Google Says Search Intent Matters More for Marketers Than Users' Identity

It's all about the micro-moments

If anyone has a stake in keeping you searching, it's Google. So it make sense that the company's focusing at least as much on learning what users want as it…

Google Is Testing Ads That Let Consumers Demo Mobile Apps Before Downloading

Could be a win for mobile marketers

Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them. Today, Google is…

Infographic: When and Where Do Black Friday's Biggest Crowds Actually Hit?

Google's look at foot traffic finds a few surprises

More than ever before, Google wants to help shoppers navigate the wretched non-holiday known as Black Friday. Today, the online Santa of search is showing when and where people head…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

Google Is Now Publishing Holiday Store Hours for Maps and Search

The feature is available for shoppers worldwide

We've all been there: Drive all the way to a store to buy a last-minute gift...only to find your lifeline has already locked its doors. Google is trying to cut down…

6 Ways Google's Artificial Intelligence Could Impact Search Engine Marketing

Digital players weigh in on RankBrain

Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing? Last week, Google told Bloomberg News that a "very large fraction"…

Google Parent Alphabet Now Has 6 Different Products With 1 Billion Users Each

Q3 earnings beat forecasts

Alphabet, Google's new parent company, reported strong third-quarter earnings Thursday, beating estimates with a total revenue of $18.7 billion. The company's six products—Google, YouTube, Android, Google Maps, Google Play and…

How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC

Utility in micro-moments

Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both…

YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers

Kotex, Wendy's and Taco Bell buy spots

Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like…

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