After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

Google Says These 5 Food Trends Are Sweeping America

Turmeric is in, rainbow bagels are out

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America. When it comes to learning new recipes, it's no surprise that everyone's…

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads

Early tests claim to boost ad recall

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run…

Google's Parent Company Alphabet Inc. Misses Q1 Earnings Estimates

Total revenue for the quarter up 17%

Google parent company Alphabet Inc. reported $4.1 billion in net income for the first quarter of 2016, up from $3.5 billion during the same period last year, but failed to…

With These Products, Google Is Beefing Up Its Push Into TV

How the company is helping keep the medium alive

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338…

Gmail's April Fools' Joke Causes Many Users to Send Inappropriately Goofy Messages

'Mic Drop' may have cost one person a job

     Google's April Fools' Day joke went awry and may have cost someone a job.   Next to the "Reply" button in Gmail, the digital giant added a "Mic Drop" button, which…

Google's Swipeable Car Ads Are Turning Search Into a Mobile Showroom

Toyota's happy with early results

Google's Model Automotive Ads let users swipe through images of car interiors and exteriors. Google is continuing to drive home the idea of micromoments by turning auto ads into beautiful, swipeable,…

Infographic: As Social Platforms Grow Older, So Do Their Users

Women outnumber men on social media

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media…

5 Things Google's Director of Self-Driving Cars Has Learned So Far About the Vehicles

Spoiler: no release date has been set

The director of Google's self-driving cars unit says the vehicles have come a long way since the program started eight years ago, but that there's still no release date. Speaking Friday, the…