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Obama Taps Google Exec to Lead His Tech Team Megan Smith is the nation's third CTO

President Barack Obama today named Google's Megan Smith as his new chief technology officer. At the same time, legal expert Alexander Macgillivray, who has worked at Twitter and Google, became deputy…

September 4, 2014, 3:19 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

Google's Project Wing drone
Google's Project Wing Is Developing Delivery Drones Cooking up devices in its secretive laboratories

It's a bird, it's a plane, it's a Google drone? The Silicon Valley-based research laboratory, Google X, announced on Thursday that it is looking into developing the pilot-less flying devices.…

August 28, 2014, 6:59 PM EDT

Amazon Sponsored Links Seen as Direct Threat to Google AdWords E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

August 25, 2014, 3:57 PM EDT

Leaked Screenshots Reveal Upcoming YouTube Music Service Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

August 19, 2014, 4:40 PM EDT

Bomb Gaza and 6 Other Mobile Games Banned by App Stores Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

August 5, 2014, 4:05 PM EDT

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

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