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Google Says Search Intent Matters More for Marketers Than Users' Identity

It's all about the micro-moments

If anyone has a stake in keeping you searching, it's Google. So it make sense that the company's focusing at least as much on learning what users want as it…

Google Is Testing Ads That Let Consumers Demo Mobile Apps Before Downloading

Could be a win for mobile marketers

Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them. Today, Google is…

This Fashion Brand Just Released Its New Lookbook in Google Street View

Take a tour of OneMeth's latest streetwear

If you're a streetwear brand, what better way to show off your fashions than through Google Street View? Clothing label OneMeth has done just that with what it's calling Google Streetwear…

Infographic: When and Where Do Black Friday's Biggest Crowds Actually Hit?

Google's look at foot traffic finds a few surprises

More than ever before, Google wants to help shoppers navigate the wretched non-holiday known as Black Friday. Today, the online Santa of search is showing when and where people head…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

Google Is Now Publishing Holiday Store Hours for Maps and Search

The feature is available for shoppers worldwide

We've all been there: Drive all the way to a store to buy a last-minute gift...only to find your lifeline has already locked its doors. Google is trying to cut down…

Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet

More Webbys call for entries

The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted…

6 Ways Google's Artificial Intelligence Could Impact Search Engine Marketing

Digital players weigh in on RankBrain

Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing? Last week, Google told Bloomberg News that a "very large fraction"…

Google Parent Alphabet Now Has 6 Different Products With 1 Billion Users Each

Q3 earnings beat forecasts

Alphabet, Google's new parent company, reported strong third-quarter earnings Thursday, beating estimates with a total revenue of $18.7 billion. The company's six products—Google, YouTube, Android, Google Maps, Google Play and…

Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic Hours' Campaign

Take a light-up bike ride, swim with the symphony, and more

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover…

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