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Gaming

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Walmart Amends Price Matching Policy After Cheap PS4 Debacle

Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance

They're not above a little taunting, either

It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the…

Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap PS4s

Fake listing tricks retailer into selling underpriced consoles

Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and…

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare

Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

Ad of the Day: Two Friends Rampage Through Games in PlayStation's Salute to Friendly Competition

Basketball, base-jumping, elephants and lasers

The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them. Instead, you just sit on your…

2014 Hot List Finalists: Digital

Here are the finalists for the hottest digital brands

Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat Vice Hottest Startup Imgur Snapchat Whisper Hottest Digital Obsession Netflix Reddit Twitch YouTube Hottest Digital Publication Jezebel TMZ Vice Hottest Sports Brand Deadspin ESPN Grantland Yahoo Sports Hottest Digital Marketer Dunkin’ Donuts Newcastle Brown Ale Oreo Starbucks Taco Bell Hottest in Native Advertising BuzzFeed Vice Vox The New York Times Hottest Gear, Gadgets and…

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