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Activision's $500 Million 'Destiny' Launch Shows Power of Online Video One of the biggest new franchise releases in history

With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded…

September 10, 2014, 4:14 PM EDT

How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to Gamers Art of the game

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a…

September 9, 2014, 7:49 AM EDT

Bomb Threat, Hack Attack Disrupt Sony PlayStation Traffic spike caused outage

Sony's PlayStation Network is back up and running today after a cyber attack caused a weekend-long outage. No user information was breached, according to a Reuters report. In a denial-of-service (DoS)…

August 25, 2014, 5:32 PM EDT

Microsoft Reports $400 Million Loss on Xbox One Hit on gaming device may foreshadow future peril for the enterprise

Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be. The Redmond, Wash.-based technology company's earnings report for the last fiscal year shows it spent $400…

August 11, 2014, 7:26 PM EDT

Bomb Gaza and 6 Other Mobile Games Banned by App Stores Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

August 5, 2014, 4:05 PM EDT

'Help, I'm Addicted to Kim Kardashian's Game' Signs this vapid app is ruining your life

Kim Kardashian’s game is starting to take its toll. People are crying for help on anonymous social networks like Whisper to confess their addiction to this mindless app. The Kim Kardashian:…

July 31, 2014, 3:02 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Cats Like Tablet Games, Too Developers are making feline-specific gaming apps

It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps…

July 11, 2014, 12:55 PM EDT

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

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