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Walmart Amends Price Matching Policy After Cheap PS4 Debacle Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

November 19, 2014, 4:57 PM EST

Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance They're not above a little taunting, either

It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the…

November 19, 2014, 11:13 AM EST

Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap PS4s Fake listing tricks retailer into selling underpriced consoles

Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and…

November 18, 2014, 6:24 PM EST

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

October 27, 2014, 12:02 AM EDT

Ad of the Day: Two Friends Rampage Through Games in PlayStation's Salute to Friendly Competition Basketball, base-jumping, elephants and lasers

The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them. Instead, you just sit on your…

October 23, 2014, 11:37 AM EDT

2014 Hot List Finalists: Digital Here are the finalists for the hottest digital brands

Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat Vice Hottest Startup Imgur Snapchat Whisper Hottest Digital Obsession Netflix Reddit Twitch YouTube Hottest Digital Publication Jezebel TMZ Vice Hottest Sports Brand Deadspin ESPN Grantland Yahoo Sports Hottest Digital Marketer Dunkin’ Donuts Newcastle Brown Ale Oreo Starbucks Taco Bell Hottest in Native Advertising BuzzFeed Vice Vox The New York Times Hottest Gear, Gadgets and…

October 13, 2014, 12:48 PM EDT

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game Rolls out to all

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile,…

October 7, 2014, 11:01 AM EDT

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books And he gets most of his news from Twitter

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a…

October 6, 2014, 7:59 AM EDT

Activision's $500 Million 'Destiny' Launch Shows Power of Online Video One of the biggest new franchise releases in history

With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded…

September 10, 2014, 4:14 PM EDT

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