Infographic: Brands Should Treat Consumers as Friends, Not Age Groups

Marketing across demographics

A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50. "The days…

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's Health and USA Today Sports work…

11 Must-See Digital Marketing Stats From the Past Week

It's all about ad blockers and Instagram's growth nowadays

Autumn is a great season for digital marketing data, as statisticians hope to make sense of an increasingly fragmented media marketplace for brands that are looking to grab as many…

With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines

IAB's handbook gets first update since 2013

The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier…

Here Are 9 Intriguing Stats That Show the Digital Impact of Pope Francis' U.S. Visit

Big buzz for Fiat, but #pizzapope impact is yet to be seen

There have been nearly 1.8 million tweets about Pope Francis in the last day, according to digital advertising player and data specialist Amobee Brand Intelligence. No small number of them have…

GroupM Singles Out Piracy Websites as Marketers' Next Ad-Fraud Headache

Costing advertisers $200 million a year

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also…

9 Intriguing and Fun Digital Marketing Stats From the Past Week

BuzzFeed really relies on Facebook and Snapchat for views

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last…

This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

And Andrew Zimmern is a fan

Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally…

7 Interesting and Fun Digital Marketing Stats From the Past Week

John Oliver is just killing 60 Minutes in online buzz, folks

There's been fascinating data afoot for digital marketers to learn from in the last week, and we've identified seven particularly interesting numbers for your reading pleasure. Enjoy. 1. looked at four…

9 Interesting and Fun Digital Marketing Stats From the Past Week

Putin made social-media waves again

From Russian president Vladimir Putin to online infidelity site Ashley Madison, last week had some bizarre moments. We got the data around the buzzy events, as well as more traditional…