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LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

Facebook Tops 1 Billion Mobile Users Earnings surge, new CFO named

Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans…

April 23, 2014, 5:00 PM EDT

Canadians Differ From Americans in How They Use Their Smartphones Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

April 22, 2014, 10:36 PM EDT

Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

How One Guy Wooed 2,000 Women on Tinder Is spam good for the heart?

Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on…

April 16, 2014, 3:35 PM EDT

4 Reactions to Twitter's Gnip Acquisition Ad players weigh in

Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for social media marketers, per a snap poll of industry players today. Boulder, Colo.-based Gnip is one of a…

April 15, 2014, 7:16 PM EDT

Twitter's Secret to Growth Is 580 Million Users Waiting to Reengage Forecast shows 255 million on board, more on sidelines

Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for…

April 10, 2014, 4:24 PM EDT

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

April 8, 2014, 8:44 PM EDT

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

April 8, 2014, 3:27 PM EDT

AppNexus Hires Ex-CEO of 24/7 Media As CFO Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

April 7, 2014, 12:09 AM EDT

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