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Bloomberg Announces New Multiplatform Brand for Tech News

With faster load times and a 'startup barometer'

Bloomberg wants to get technology news to you anytime and from anywhere.  "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg…

Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million

Digital ads space continues to consolidate

In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers. HookLogic works with retail…

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

Google is sponsoring part of the certificate

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior…

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their…

Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014

'State-sponsored actor' committed the breach

Half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A statement from the Sunnyvale, Calif.-based internet…

The Trade Desk's Clients Chief on What the Company's IPO Means for Business

Brian Stempeck says goals haven’t changed

The Trade Desk became a publicly traded company on Nasdaq today, with its shares rising to $28.75, easily beating the $18 price target the street expected. Brian Stempeck The Los Angeles-based company…

12 Bite-Size Digital Marketing Stats That Intrigued This Week

Spotify keeps growing, and a driverless future is near

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a…

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

9 Digital Marketing Stats From the Past Week That You Need to See

Pumpkin spice and podvertising to Snapchat's impact

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.  The following nine stats in particular caught our eye: 1. The pumpkin spice…

Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads

A peek at conversions and leads

Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at…

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