Technology
:Data
How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows…
A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…
While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…
With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report,…
Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…
Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…
AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…
AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…
"You’ll notice we’ve got lots of electronics around—most of which we’ve taken apart,” says New York Times R&D Lab creative technologist Alexis Lloyd, casually sidestepping two turquoise exercise balls. Walking…
How do people choose to read on a tablet, and how do they actually read once they choose? Poynter conducted eye-track testing on 36 people during the summer of 2012…
