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Data

Here Are 14 Interesting Digital Marketing Stats From the Past Week

From Squatty Potty to ad tech to Snapchat

The past week has been unusually productive in terms of marketers sharing intriguing digital stats, and we've selected 13 that stood out from the rest. Enjoy. 1. Squatty Potty, which makes…

Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week

71% of businesses will be using Instagram in two years

Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the…

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…

Infographic: Why Millennials Are Losing Interest in Banks

No instant gratification or personalization

Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're…

How the Democratic Candidates Stacked Up on Tuesday Night With Twitter Mentions

Sanders and Clinton in a dead heat

After last night's five-candidate Democratic debate, most media pundits said former secretary of state Hillary Clinton won—while a CNN-led Facebook poll gave the victory to Bernie Sanders, the senator from…

Here Are 7 Interesting Digital Marketing Stats From the Past Week

Including Twitter's huge video growth

Last week was another intriguing period for interactive marketing data. Here are seven stats that jumped off the digital page: 1. Forty-four percent of males and 42 percent of females are…

Brand Marketing Leaders Will Address Media Rebate Controversy This Week

ANA's board to decide if 'fact-finding' firm should be hired

Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media…

Infographic: Brands Should Treat Consumers as Friends, Not Age Groups

Marketing across demographics

A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50. "The days…

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's Health and USA Today Sports work…

11 Must-See Digital Marketing Stats From the Past Week

It's all about ad blockers and Instagram's growth nowadays

Autumn is a great season for digital marketing data, as statisticians hope to make sense of an increasingly fragmented media marketplace for brands that are looking to grab as many…

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