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This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Pharma, tech brands trying it out through Undertone

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting. Through Undertone parent company Perion's MakeMeReach platform,…

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

Blis offers Moat viewability and attention data

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast,…

How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

Its successful Feeding America campaign could be the first of many

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Creating more sophisticated campaigns

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's…

Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App

New attention metric will help advertisers

How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app. With its new "Attention Metric," Kik can look…

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest…

Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads

New deal with Moat measures audio's effectiveness

Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio. Snapchat apparently…

Infographic: Who's Winning the Race on YouTube, Hillary Clinton or Donald Trump?

Zefr looks at how front-runners stack up

Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to…

Rubicon Project Is Helping Publishers Win the Second Screen With Programmatic Olympic Ads

Millennials plan to watch on mobile

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV…

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