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Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

How Drake's Vintage Jacket Nearly Stole the Apple Music Show

Hip-hop notable creates big buzz

One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the…

Here’s Why Mobile Video Is Confusing and Scares Advertisers

Report finds opportunity, big concerns

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be…

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

10 Useful and Entertaining Digital Marketing Stats From the Last Week

1.5 million Periscope streams shared on Twitter

Last week entailed another round of intriguing data points released by marketers, and we've collected the 10 most interesting and fun stats for your perusal. Check 'em out: 1. You want…

Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps

Are newcomers gaining real traction?

Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick…

These 5 Stats Show That Airbnb Is Becoming Big in Cuba

More popular than Rio or Buenos Aires

Earlier today, Airbnb sent out the following tweet: In just 40 days our listings in Cuba have doubled! Check out our favorites here: http://t.co/654W7z0uiU. pic.twitter.com/9zUthVljSS — Airbnb (@Airbnb) May 21, 2015 So, we…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

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