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Infographic: A Look Inside Programmatic Pricing

See how different audiences and verticals compare

Programmatic pricing's valleys and peaks, like in every other kind of ad sales, are driven by demand and a host of other often unforeseeable factors affecting different audiences and consumer segments. The…

Tumblr's Creatrs Network Shares Its First Marketing Results

Horror movie tapped new influencer program

The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to…

Can Kik Beat Snapchat With New Targeting Capabilities for Brands?

Pick a country, gender and device

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Now, it's more than a billboard for brands

Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

As More Advertising Buying Goes Automated, Rubicon Project Launches New Tools

Aims to streamline market for buyers and sellers

Ad-tech company Rubicon Project today unveiled two new features that aim to make it easier for the advertising industry to buy and sell automated ads. The tools were announced at the…

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

It's added a half million paying brands in the past year

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs)…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

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