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How Ads Track You on Your Smartphone Mobile ad tracking explained

The myth holds that advertisers can’t track users on smartphones like they can on PCs. But that’s not entirely true. Consider Apple. It’s been arguably the biggest roadblock to mobile tracking.…

November 20, 2012, 12:01 AM EST

Wired Names Scott Dadich Editor in Chief Replaces Chris Anderson

Design wunderkind Scott Dadich, whose low-budget side project for Wired’s digital edition ended up becoming the template for all of Condé Nast’s tablet strategy, is returning to the magazine as…

November 16, 2012, 1:37 PM EST

Ad of the Day: Apple Two more iPad mini spots continue the brand's curious reinvention of comparison shopping

Anything you can do, I can do better—or at least as well. And I'll take up less room doing it. Apple released its second and third TV spots for the iPad…

November 12, 2012, 1:56 PM EST

The Finalists The short list for the year’s hottest media properties

For several weeks, Adweek has polled readers, collected audience and advertising data, and otherwise gauged brand performance and relevance to arrive at this short list of the hottest media properties.…

November 12, 2012, 12:02 AM EST

Data Points: Two-Screen Viewing Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

November 7, 2012, 7:13 AM EST

Top 10 Commercials of the Week: Oct. 19-26 Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

October 26, 2012, 10:01 AM EDT

Ad of the Day: Apple You might not need the iPad mini, but the ads will make sure you love it

I swear to you, I pulled up this new ad for the iPad mini on YouTube, and before I even managed to put in my earbuds, I said to myself,…

October 24, 2012, 2:31 PM EDT

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

iPods Bouncing for Joy as Apple Gives Them a New TV Commercial This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod…

October 11, 2012, 8:20 AM EDT

Apple Unscathed by Map Flap September's biggest brand improvers

Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its…

October 10, 2012, 8:23 AM EDT

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