spirits Brand Marketing After the Surge in Premium Tequila, We’re Now Entering a Golden Age for Incredible Mezcal In recent years, imbibing tequila's smokier-flavored cousin, mezcal, has become increasingly popular in the U.S. Of course, it'd be easy to assume that's the result of significant ad dollars being spent and major branding campaigns. But this seems to be one consumer trend where that's not the case. Brand Marketing How Patron’s CMO Found Success In Selling Its Substance Over Its Style Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead. Brand Marketing Each Bottle of This Gin Is Flavored With the Venom and Pheromones of 62 Ants Unlike scorpion vodka, snake whiskey or cheap mezcal, no deceased creatures await you at the bottom of a bottle of Anty Gin. Instead, it's distilled quart by quart from an infusion of more than 6,000 foraged red wood ants and ethanol. Brand Marketing Sean ‘Diddy’ Combs Is Rebranding Ciroc for the Millennial Mindset Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Digital Spirits Brands Have a Big Opportunity With Mobile Ads Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. Brand Marketing Selling Aperitifs in an MGD World Some brand creators prosper by falling in step with established trends; Robert Cooper is not one of them.