Selling Aperitifs in an MGD World

In 2007, the third-generation distiller created St-Germain, an artisanal French liqueur for the U.S. market (despite the fact that liqueurs pale in popularity compared to other spirits). He chose to distill his liqueur with elderflower blossoms (never mind that the delicate flowers bloom for only four weeks in the late spring). Finally, after all the glass makers he approached told him the belle époque-style bottle he had in mind was impossible to make, Cooper bought some art-store clay, cast a prototype himself, and showed them that it wasn’t.