After the Surge in Premium Tequila, We're Now Entering a Golden Age for Incredible Mezcal

The smoky spirit's sales have doubled in 4 years

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In recent years, imbibing tequila's smokier-flavored cousin, mezcal, has become increasingly popular in the U.S. Of course, it'd be easy to assume that's the result of significant ad dollars being spent and major branding campaigns. But this seems to be one consumer trend where that's not the case. 

"The growth in demand and consumer interest of mezcal in the U.S. is [much more] organic," said Terry Lozoff, evp of social media and consumer engagement for marketing shop GYK Antler.

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