After the Surge in Premium Tequila, We’re Now Entering a Golden Age for Incredible Mezcal

The smoky spirit's sales have doubled in 4 years

In recent years, imbibing tequila's smokier-flavored cousin, mezcal, has become increasingly popular in the U.S. Of course, it'd be easy to assume that's the result of significant ad dollars being spent and major branding campaigns. But this seems to be one consumer trend where that's not the case. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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