U.K. Cracks Down on YouTubers Eating Oreos
Brand Marketing
In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising.
J’Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes
Performance Marketing
Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last [...]
Dana Anderson’s Signature Style of Storytelling Helps Sell More Oreos
Brand Marketing
Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.
Mondelez Exec Takes Us Inside the Oreo Cookie Machine
Performance Marketing
B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time [...]
Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More
Brand Marketing
Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. [...]