Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around. The Mondelez vp of global media and consumer engagement spoke with Adweek, giving us a peek behind the curtain of the machine that's been making 3-D cookies for passersby for the last five days.