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Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online video, the company's largest digital media deal to date. The agreement includes markets in North America and Europe as well as emerging markets in Eastern Europe, Latin America, the Middle East and Asia Pacific.
The move marks a shift in advertising strategy for the company to digital and, specifically, to online video.