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Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

The development could help boost niche engagement and control.

Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

The development could help boost niche engagement and control.

Hoping to Target Marketers, Facebook Launches Its First Global B2B Ad Campaign Focused on Growth

Discover Growth aims to reach brands on and off the platform.

5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t

The companies are reportedly in talks to combine, which could benefit them both

Why Hershey's Launched One of Its Biggest Products With a Digital-First Approach

by Lauren Johnson

Google's New Voice-Activated Analytics Fueled by AI Will Simplify Data Queries

Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain

Twitter and London’s Royal Opera House Are Joining Forces to Share Operas Entirely in Emojis

Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing

Hoping to Target Marketers, Facebook Launches Its First Global B2B Ad Campaign Focused on Growth

5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t