Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More

Reclaiming the word 'wholesome'

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Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a great thing.

And this week, no one's more inclusive than Honey Maid. The graham cracker brand has launched a new spot from Droga5 called "This Is Wholesome," featuring real-life parents from many different backgrounds. Although it's only a :30, we see at least five different families, not one of which fits into advertising's usual white, heterosexual paradigm. 

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