Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media.

The topic, inspired by our coverage in this week's issue about how brands are looking beyond Twitter for real-time marketing, was, "How are social networks evolving?"

Our guest experts for the discussion were Mondelēz International global media and consumer engagement vp B. Bonin Bough, Edelman Digital global strategy director for key accounts David Armano and Fifth Third Bank vp of social media strategy Shannon Paul. These veteran social marketers were joined by hundreds of other Twitter users who had plenty to say on the topic.

Check out a selected transcript below to revisit the questions and some of the more interesting replies. For your convenience, the earliest tweets appear on top, allowing you to scroll down and follow the conversation pretty easily. 

(Viewing on mobile? You might want to try reading the transcript on Twitter.)

The next #adweekchat will be held Wednesday, Aug. 13, at 2 p.m. Eastern. Stay tuned for the topic and details about our next VIP guests!