Convergent TV

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

June 24, 2014

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Illustration: Alvaro Dominguez

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Recommended articles
Related Articles
Convergent TV

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Foxicon-image

By Jason Lynch

Convergent TV

A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platformicon-image

By Jason Lynch

Mediaweek

Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentumicon-image

By Kelsey Sutton

Streaming content available on Paramount+
Streaming & OTT

Paramount+ Rolls Out Ad-Supported Tier Priced at $4.99 Per Monthicon-image

By Kelsey Sutton

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

By Courtney Rose

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

By Danielle Carney

Are You Making Informed CTV Ad Buys?

By DISH Media

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google