Garett Sloane


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    How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

    Brand Marketing

    Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47

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    How Sullivan NYC Connects Blue-Chip Marketers to the Masses

    Brand Marketing

    Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole [...]

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    This is a Profile

    Facebook’s Mobile Base Is 1 Billion Users Bigger Than All of Twitter

    Digital

    Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most [...]

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    Here’s How Yahoo’s New Messaging App Silently Combines Texting and Video

    Digital

    Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound.

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    Twitter’s Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

    Digital

    Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San [...]

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    Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017

    Digital

    Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 [...]

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    AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

    Digital

    AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it [...]

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    Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

    Digital

    Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl [...]

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    Here’s a Look at How Microsoft Makes Its Money in the Post-PC Era

    Digital

    Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has [...]