Garett Sloane

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How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

Brand Marketing

Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47

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How Sullivan NYC Connects Blue-Chip Marketers to the Masses

Brand Marketing

Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole [...]

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Facebook’s Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Performance Marketing

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most [...]

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Here’s How Yahoo’s New Messaging App Silently Combines Texting and Video

Performance Marketing

Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound.

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Twitter’s Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

Performance Marketing

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San [...]

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Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017

Performance Marketing

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 [...]

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AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

Performance Marketing

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it [...]

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Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Performance Marketing

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl [...]

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Here’s a Look at How Microsoft Makes Its Money in the Post-PC Era

Performance Marketing

Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has [...]

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