Do you even Lyft, bro? Lyft, a ride-sharing service, is shaking things up in a major way. The young company, which was launched in 2012, has already gone through a few identity iterations.
SheKnows Media has released its list of nominees for the second annual #Femvertising Awards, honoring brands that have worked to challenge gender stereotypes.
If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance. As part of a promotion around the July 15 release of the film's reboot, ride-booking app Lyft and Sony Pictures are teaming up for a campaign and free rides in five cities: San Francisco, Los Angeles, New York, Boston and Washington, D.C.
Would you recognize Shaquille O'Neal if he was your Lyft driver? To spoof riders in Atlanta, the ride-sharing app planted a camera in the front of a car and dressed up Shaq in wigs, beards and sunglasses under names like Pierre and Goose for a day.
Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had too much to drink the night before laugh their way through an unsuccessful sobriety test.
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.
General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving future.
Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting.
Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a step in that direction by getting into your digital-music playlist.
Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company announced today.