When Marketing and Politics Collide
Performance Marketing
America is politically obsessed right now. Each day there is at least one and often several news items that lead to a cycle of finger-pointing, name-calling and outrage. It doesn’t [...]
Shaquille O’Neal Goes Undercover As an Unusually Tall Lyft Driver in New Digital Spot
Performance Marketing
Would you recognize Shaquille O'Neal if he was your Lyft driver? To spoof riders in Atlanta, the ride-sharing app planted a camera in the front of a car and dressed [...]
Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign
Performance Marketing
Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had [...]
Facebook’s Chat App Won’t Be an Overnight Sensation for E-commerce Players
Performance Marketing
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.
How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs
Performance Marketing
General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving [...]
Verizon Is Giving Away Tons of Free Stuff on One of the Year’s Biggest Travel Days
Brand Marketing
Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting.