When Marketing and Politics Collide
America is politically obsessed right now. Each day there is at least one and often several news items that lead to a cycle of finger-pointing, name-calling and outrage.
It doesn’t matter which party or candidate you endorsed, where you live or where you get your news — emotions are running high all across the land. What does this politically and emotionally charged climate mean for marketers?
There have long been companies and business models defined by a cause or a philanthropic purpose.
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