Robin Neifield
With over 20 years of online experience Robin Neifield serves as the CEO of Netplus, a top interactive agency, and as the trusted digital guide for CMOs. She has been widely published and quoted on digital strategy and has been a frequent speaker and panelist at industry events like Search Engine Strategies, OMMA, Ad:Tech and others where her insights are sought on varied marketing topics such as digital strategy, behavioral targeting, social media marketing, search engine and conversion optimization, localization strategies and proximity marketing, mobile gaming and email marketing. You can find her on LinkedIn, or reach her by email or phone, (610) 304-9990.
The Facebook Tornado and Other Threats to a Static Plan
Performance Marketing
The world of online marketing is in perpetual flux. Anticipating change and being ready to adjust for it is the only way for marketers to thrive in this environment. And [...]
Playing the Amazon Game: Translating Big Data Into Big Dollars
Performance Marketing
Will 2018 be the year of Amazon (again)? The first week of the year is always filled with predictions, and there’s a good chance that most serious business predictions for [...]
Build a Preference Platform With Your Customers
Performance Marketing
Relentless advertising messages bombarding consumers across new and old channels, expanded competitive sets, and promotional periods like Black Friday and Cyber Monday have altered consumer buying patterns and, subsequently, marketing [...]
The Keys to Protecting Your Brand Online
Performance Marketing
When your brand is online, it is in jeopardy. Competitors may use your brand terms in keyword searches, pirate your slogans or unfairly label their goods with your brand. There [...]
Food for Thought, Literally
Performance Marketing
If you were ever in doubt of the changes that our digital access, behaviors and devices have made in our daily lives, look no further than how you nourish your [...]
How to Win at Voice-Assisted Search
Media
The Walmart and Google cooperative voice-shopping partnership announced a few weeks ago heralds more than just the first real challenge to dominant ecommerce giant Amazon. It punctuates the growing prevalence [...]
Winning at Voice-Assisted Search
Performance Marketing
Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing improvements and expanded options in natural language technology and [...]
Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
Lost in a Crowded Marketplace?
Performance Marketing
Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention without interference or competition. Nothing could be farther [...]
Advice for the Digital Marketing Industry, Perhaps Too Late
Performance Marketing
I was recently asked what advice I would give my younger self to succeed in the digital marketing industry. The question, of course, is nonsense: No one has a time [...]