Shaquille O’Neal Goes Undercover As an Unusually Tall Lyft Driver in New Digital Spot

Are riders surprised at the big reveal?

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Would you recognize Shaquille O'Neal if he was your Lyft driver?

To spoof riders in Atlanta, the ride-sharing app planted a camera in the front of a car and dressed up Shaq in wigs, beards and sunglasses under names like Pierre and Goose for a day.

Whether or not the 7-foot-1 star actually surprises anyone is questionable at best, but at least a few of the riders went along with the joke. After all, he does tell passengers, "You know my favorite movie? Kazaam—it's everybody's favorite movie" and that he's "the greatest free-throw coach of all time."

The brand worked with production studio Alldayeveryday and director Alex Richanbach, who is also behind Funny or Die shorts like "NFL Fantasy Football Commissioners Resign" and "Dan Gilbert Apologizes to LeBron James."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in