How Vine’s Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar
Brand Marketing
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire [...]
Doritos Is Ending Its ‘Crash the Super Bowl’ Contest, but Not Before One Last Hurrah
Brand Marketing
Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the [...]
Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz
Performance Marketing
Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and [...]
Why Celebrities Want to Be in PepsiCo’s Ads
Brand Marketing
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate [...]
How This Mad Men Co-Producer Made Don Draper’s Work Believable
Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be [...]
Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads
Creativity
If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an [...]