Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz

Nascar got lucky, product placement killed

Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and TV spots during it. According to Amobee Brand Intelligence, the chip fared pretty well, finishing fifth among the show's top nine brands when it came to cross-Web consumption among digital viewers.