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Doritos has revealed the finalists for its annual Crash the Super Bowl contest, naming three contenders for the coveted 30-second spot in this year's Big Game.
The three humorous ads—chosen from among 4,500 submissions from 28 countries—tell the same story: Everyone loves Doritos, and they'd do anything to get them. The finalists—"Ultrasound," "Doritos Dogs" and "Swipe for Doritos"—show that babies in the womb, dogs and men, respectively, will go to ridiculous lengths to get the chips.
For the last decade, Crash the Super Bowl has given creative hopefuls a chance to be part of advertising's biggest day of the year.