Andrew Adam Newman


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    Want to Sell Men’s Grooming Products? Hire an Athlete, Not a Hollywood Star

    Brand Marketing

    When it comes to endorsing beauty brands, actresses are a popular choice.

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    How the Build-Your-Own Meal Craze Is Reshaping Restaurants

    Brand Marketing

    As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.

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    How This Mad Men Co-Producer Made Don Draper’s Work Believable

    TV / Video

    Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be [...]

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    How Mad Men, by Looking Back, Changed the Future of Advertising

    TV / Video

    "On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in [...]

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    Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up

    Brand Marketing

    Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm.

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    More and More, Marketers Venture Into Bathroom Humor

    Brand Marketing

    Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.

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    The Minority Report

    Brand Marketing

    Black athletes, musicians and actors figure more prominently in ad campaigns than ever, but the chances that African Americans actually created those ads are pretty slim. According to Bureau of [...]

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    Pick a Pro: Rivals Play Media Match Game

    Brand Marketing

    Kate Manfull, a publicist in St. Louis, recently hit pay dirt for her client, Kathryn Sansone. An author, consultant and mother of 10, Sansone, who runs the Web site shapeup [...]

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    Apply Liberally: Consumers Use Products as They See Fit

    Brand Marketing

    Preparation H is generally not something you’d dab on while waiting in line outside a Manhattan dance club, but according to recent media coverage, that’s exactly what some men are [...]

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    Profile: Steve Lambert

    Brand Marketing

    Steve Lambert, a conceptual artist and co-founder of the Anti-Advertising Agency, is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped. Such opposite [...]