Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy videos and silly stunts is, as one might imagine, not short of confidence. "I want to be the biggest entertainer in the world," he says, adding, "I'm a really confident guy."
Hate him yet? Hold up, there's a flip side.
This real-life incarnation of an animated Disney prince is also equal parts wisecracking clown and unaffected boy next door.