Doritos Is About to Try a 12-Hour-Long Periscope, and It Should Be Quite Smashing

Flavors collide in social stunt

Headshot of Tim Nudd

Doritos on Thursday will introduce Canada to Doritos Collisions, featuring two types of chips in the same bag—at first, habanero and guacamole. To celebrate, BBDO Toronto has planned a mammoth, 12-hour Periscope broadcast in which all kinds of other collisions will occur—as objects will be fired at each other from cannons, with hilarity surely ensuing.

What kinds of objects? Marbles and porcelain plates. A pie and a baseball. Rubber chickens and a bowling ball. The public is being invited to vote on Twitter for which objects they'd like to see subjected to a cannon-off. At noon ET on Thursday, the Periscope will begin, with the top 12 fan-selected pairings being live-streamed every hour, on the hour.

Videographer Shin Sugino will capture the action, and the videos will be posted later in slow motion on Twitter, Facebook and YouTube.

Look for the Periscope link on Doritos Canada's Twitter page on Thursday.

@nudd Tim Nudd is a former creative editor of Adweek.