How This Mad Men Co-Producer Made Don Draper's Work Believable

Meet the man behind the show’s ad campaigns

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be a creative director at West Coast agencies on brands including Taco Bell, Doritos and Microsoft. Adweek caught up with Weltman—author of Seducing Strangers: How to Get People to Buy What You're Selling, published by Workman last month—to talk about the daunting task of creating advertising in a show about advertising.