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Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be a creative director at West Coast agencies on brands including Taco Bell, Doritos and Microsoft. Adweek caught up with Weltman—author of Seducing Strangers: How to Get People to Buy What You're Selling, published by Workman last month—to talk about the daunting task of creating advertising in a show about advertising.
Adweek: What was the process for how ads in the show were produced?
Josh Weltman: The way scripted television shows typically work is, there's a writers' room of about eight to 10 writers and executive producers coming up with outlines for scripts.