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Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last Hurrah

Winner of 10th and final edition will work with Zack Snyder

By Kristina Monllos

September 9, 2015

Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the big leagues by making their own 30-second spot. But the PepsiCo brand is putting the contest to bed with what it is calling its "most audacious" version of the contest yet. 

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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