Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Now it's not just Skittles that wants you to taste the rainbow.
Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better Project. The multi-colored chips, inspired by the Pride flag, were designed to raise awareness and funds for It Gets Better, which supports young people struggling with their sexual identity or bullying.
The new chips' branding, packing, website and all other branding materials associated with the launch were created by Goodby Silverstein & Partners, which also has worked on the brand's Crash the Super Bowl contest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in