Creativity

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

How Innovation and Integration Continue to Shape the Future of Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

Why You Should Be Ready to Talk About Data This Year at Cannes

Data is arguably the most disruptive force in digital advertising today.

Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate creative work, share a history of not having many shifts in power. 

How the ‘Beautiful Integration’ of Data and Content Will Be the Future of Marketing


Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes redemption, but also witnessed Cannes morph into the creativity-meets-technology mega festival it is today.

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs.

House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be

Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards.

John Hegarty’s 5 Most Provocative Thoughts About Creativity

John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall of Fame. That happens on Monday night.