How HP’s Gene Paek Blends Creativity With Innovation

Self-proclaimed ad junkie Gene Paek has creativity in his blood. Raised by an artist and an engineer, Gene was fascinated by the intersection of imagination and technology. Now, in his role as Global Head of Digital Experience and Innovation at HP, he’s leaning into corporate goodness and a new, interactive way for online gamers to experience products from home.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.