Grubhub Brand VP on Being a Source for Good and Growth

Grubhub Brand and Creative VP Jessica Burns credits her non-traditional career moves and diverse experiences to making her the marketer she is today. And as she leads the food-delivery brand through Coronavirus challenges, Jessica is staying laser-focused on finding authentic ways to add value for consumers. Here, she shares the importance of putting people first and how she’s spearheading the brand’s pivot (not departure) from its core marketing strategies to drive immediate impact.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.