Oatly’s Global CCO Talks Trust, Transparency and Fearless Creative

From charging head-on into a legal battle with the “evil Swedish Milk Lobby” to putting their creative department front and center, Oatly refuses to play by any rules but its own. With brand-love growing around the globe and recent backing from icons like Oprah, Jay-Z and Natalie Portman, what is the secret to their fearless approach to driving business growth? John Schoolcraft, Oatly’s Global Chief Creative Officer shares the power that comes from building full trust from your CEO, believing in a greater purpose and bringing their rebellious challenger brand tone to life across every touchpoint to disrupt not only their category but the food industry at large.