Marketers take aim at kids raised on smartphones and Facebook
By Sharon M. Goldman
Like generations before them, growing girls are still “freaked out” by their changing bodies. What is different for today’s 8-12 year olds is their willingness to discuss that fact with…
New site empowers the entire parenting lifecycle
By Glenera Brock
“Life just got easier.” That’s the cheerful, optimistic philosophy driving AllParenting.com, a new website from the publishers of SheKnows. No mere mommy-blogging platform, AllParenting is a content-rich hub of information about…
Today’s tweens aren’t just digital natives; they're mobile and social mavens and marketers that try to reach them need a keen understanding of how they interact online.