Engaging brands and consumers
When State Farm wanted to reposition its brand with Hispanics, Alma DDB came up with an unusual strategy. Working with FiRe Advertainment, the agency focused on developing original content, including…
Banking on the power of ideas
Whether driving engagement through innovative digital real estate, launching microsites with games and apps or integrating brands into a top-rated telenovela, Conill generates fresh ideas that promote brand growth. “Conill is…
Scoring points with Latino fans
With exciting cable programming and engaging digital and mobile offerings, Fox Sports en Español is capturing the hearts of U.S. Hispanic viewers. “From a pure ratings perspective, 2010 is off…
A leader in cause marketing
When Haiti was struck with the worst earthquake in 200 years, Rudy Ruiz and his team at Interlex got busy. As agency of record for the Pan American Development Foundation,…
Activating big ideas for leading U.S. brands
Whether launching a Walmart scholarship program or encouraging Latino youths to “live life to the 23rd” with Dr Pepper, Lopez Negrete Communications helps brands build profitable and measurable relationships. “We develop…
Original content drives growth
Telemundo’s commitment to producing high-quality multimedia content for U.S. Hispanics is delivering powerful results for leading brands and marketers. With multiple platforms to reach the nation’s fastest-growing demographic segment, Telemundo…
Helping brands view the big picture
In Miami supermarkets, Goya is a familiar brand to Cuban- American families. But in the Southwestern U.S., it’s a “new” brand to Mexican-Americans, and in New England, Goya foods are…
Many brands are using new insights into U.S. Hispanic audiences to grow their businesses
By Richard Westlund
Five centuries after the discovery of the New World, today’s marketing conquistadors are seeking to capture the attention of the U.S. Hispanic market. Along the way, they are finding hidden…
The multi award winner agency specializing in Hispanic Advertising.
The country's largest hispanic advertising agency. Their clients include Miller-Coors, Payless, the NBA, BMW, and Scholastic.
CMN is one of the leading multicultural event marketing and sponsorship agencies in the U.S. Headed by Chicago entrepreneur Henry Cardenas, CMN produces over 700 live events each year nationwide including concerts, grassroots campaigns, soccer matches and mobile marketing tours.
A full-service marketing communications agency with over 25 years of experience in the areas of Hispanic/Latino in-culture advertising, public relations, research, media relations, brand development, and new media.
Conill Advertising is a leading provider of marketing services to companies looking to target the Hispanic community. The agency offers creative ad development and campaign planning services, along with media planning and buying services.
D Exposito & Partners LLC provides marketing and communication services. It offers strategic planning, public relations, event and promotion, customer relationship management, media, marketing, and interactive services.
Dieste Harmel & Partners, Inc. operates as a Hispanic agency in the United States. It provides direct response, promotion, event, and training services. Dieste Harmel & Partners, Inc. was founded in 1995 as Dieste & Partners, Inc. and changed its name to Dieste Harmel & Partners, Inc. in January, 2002.
Fox Deportes (formerly Fox Sports en Español) is a cable television network dedicated to broadcasting sports-related programming 24 hours a day in Spanish.
A multicultural ad agency located in San Antonio, Texas specializing in Cause Related Marketing - Advocacy Marketing - Multicultural Marketing.
An independent, Hispanic owned and operated full service agency specializing in Hispanic marketing.
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States.
We have the feisty spirit of a creative shop and the scale and resources of a global network. We’re re-imagining what it means to be an agency in the Latino space. We are always trying new things, finding new avenues, and exploring unconventional ideas for our clients and brands where the US Hispanic market, the general market and Latin America intersect.
Many brands are using new insights into U.S. Hispanic audiences to grow their businesses.