Today’s consumers are multiscreen junkies. They jump from device to device over the course of the day, not limiting themselves to a single screen for a single task. Instead, they…
As online video takes over as one of the dominant content formats on the Web, it seems only natural that the technologies used to deliver digital display advertising will move…
When you think about search, it’s easy to limit your view to Google and Yahoo!/Bing. After all, about 70 percent of all searches take place via those sites. But the…
Today’s marketers are awash in data and metrics telling them what their consumers prefer and how they act. But what this information often can’t reveal is the “whys” driving consumer…
The power of mobile advertising comes in location targeting—the ability to serve a search or display ad that is both contextually and geographically relevant. The question is: What do you…
