CBS Television Network
The network is a hit with advertisers. But then, CBS helped pioneered the ad game.
Earlier this month, Les Moonves—the never-shy CEO and president of CBS Corporation—raised eyebrows with a bold prediction to investors and analysts: a double-digit ad sales increase in this month’s upfront…
Lifetime Achievement: Mary Wells
Legendary for her risk-taking and originality, Mary Wells became an ad industry inspiration
No fictional book, movie, or even critically acclaimed cable TV show on the advertising business could create a character who broke ground quite like the real-life Mary Wells. Wells was…
Agency Award: Deutsch, Inc.
The agency succeeds at appealing to youth - and recruiting them to the ad biz
The Green Bay Packers weren’t the only winners at the Super Bowl this year. Deutsch, Inc.’s Los Angeles office also scored a huge victory with the debut of a Volkswagen…
Advertisement
