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What Makes a Legend Tick?

Seven industry leaders join the Advertising Hall of Fame
  • March 18 2012

Q: What inspires you?

Rodgers: What inspires me everyday are people who overcome some sort of adversity in their lives—physical, mental, social or economic. I love American dream stories, where people are first-generation something. That inspires me because everyone truly does have an opportunity.

Zubizarreta: People. People’s stories. People’s lives. Life and living it well. On  her tombstone is a Spanish saying that basically means: Let them try and take away from me what I’ve already danced.

Kelmenson: Spring and poetry. Leo wrote poetry and even has a book of poetry in the Kennedy Library [Epilogue] about his war experiences. He won the Silver Quill Award [in 1955] for that book.

Kennedy: I’m inspired by so many things. I guess I’m inspired by things I perceive to be beautiful. Wieden has said I’m addicted to beauty—I see beauty in the garbage on the street. And I’m particularly inspired by the work we do for the American Indian College Fund, which is my real passion in life.

Q: Who was your mentor? How did he or she help you?

Boyko: I have had several mentors throughout my career including fellow inductees David Kennedy, Jay Chiat and Charlotte Beers in addition to Guy Day and my partners Bill Gray and Bill Hamilton. But I would say the one person who most influenced me was Lee Clow. He was someone who continually challenged you to strive for greatness and to not give up trying.

Kennedy: I have so many mentors and often they were my peers. But my father was a huge influence on me. He was an extremely kind and generous man and I grew up in a world where people didn’t have a lot of money and they were very creative and had to make a lot of necessities of life. So now that I look back on it, I grew up in a very creative atmosphere.

Lafley: I was fortunate to work for and with a number of individuals who took an interest in me, and took the time and effort to coach, teach, train me. Fortunately, I am a lifelong learner who learns from experience and experiences.

Q: What is your greatest unknown talent?

Rodgers: Like many people of my generation, I still own and play on occasion my electric Gibson guitar. I was good back then, but now I’m one of those old guys. I’m not even good enough to go to the garage to play; I have to do it in my office.

Kennedy: I grew up around guns and I was a graduate of the United States Marine Corps. Charm School so I spent a lot of time shooting. I’m a really good shot.


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