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The Social Network Women Love

Pinterest's fans are almost all female
  • February 27 2012

Chances are as recently as a few weeks ago you’d never heard of Pinterest. And then some time since the beginning of the year you read something about this exploding social network, saw a link to it, tried to wangle and invitation to try it, or even put together your own Pinterest page.

The concept behind Pinterest is simple: it’s a virtual pinboard (aka cork board or bulletin board). You find things you like on the Web and pin and organize them to your board. As the company notes, people can use the pinboards to organize their weddings, decorate their homes, or organize things that inspire them. Plus, users can see other people’s pinboards, giving them a way to share their interests.

What’s getting the most attention is the amazing growth the site has experienced, nearly all of it driven by women. As of mid-February, the site had more than 10 million registered users, 9 million monthly Facebook-connected users and 2 million daily Facebook users, according to Inside Network’s AppData tracking service. And this use has been all-consuming for legions of women users, who are showing their love by “liking” the site—AppData shows that more than 97 percent of Pinterest’s Facebook fans are women.

Now here’s the kicker: All the hype around Pinterest has spawned an imitator that’s being called Pinterest for men. Get ready for DartItUp.