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Disney Channel Worldwide

Disney Channel, Disney XD, Junior
  • April 22 2011

Disney Channel and Disney XD achieved historic ratings in 2010, and the new preschool brand Disney Junior launched in February to great success. These achievements are driven by the deep connections moms and kids have with Disney’s stories, characters, and stars—translating to unique opportunities for advertisers and sponsors.

Disney XD marked its second anniversary with nine consecutive growth quarters and Disney Channel continues to rank No. 1 among Tweens in Total Day for the second consecutive year. Disney Junior led Disney Channel’s best quarter ever among Kids 2-5. Disney Junior will also become its own 24-hour channel in 2012.

Disney Channels Worldwide is ramping up its programming development, increasing episodic delivery an average 30 percent in 2011 while Disney Channel is increasing its original movie slate to six to seven per year.

Its kid-driven, family-inclusive approach appeals to not only kids and tweens, but also moms: Disney Channel is No. 1 with mothers  in Primetime among all cable networks.

Disney’s portfolio offers a multi-platform experience that delivers customized, integrated marketing solutions leveraging all consumer touch points where Disney content lives. We are more committed than ever to delivering value across all platforms for its advertisers and sponsors.

NETWORK PROFILE

Disney XD:
Double-digit percentage growth across day-parts among Kids 6-11 and Tweens 9-14; Ad-supported

Disney Channel:
No. 1 Prime TV Network among Tweens 9-14 and Kids 6-11; Non ad-supported, accepts select sponsorships

Disney Junior:
Fastest growing pre-school brand on television among Kids 2-5; Non ad-supported, accepts select sponsorships

INTEGRATED OPPORTUNITIES
Disney Channel, Disney XD and Disney Junior are part of Disney Media Sales and Marketing, which also includes Disney Online, Disney FamilyFun, and Radio Disney. The team specializes in connecting partners with kids and families through strategic solutions leveraging leading Disney media assets:

-On-Air Solutions
-Programming/Event Sponsorship
-Sweepstakes
-Custom Interstitials
-Print and Radio Advertorials
-On-site/Retail Activation
-Talent Participation
-Music/Video Download Programs
-Digital and Mobile Solutions

PROGRAMMING HIGHLIGHTS
Disney XD Top Shows:
Pair of Kings: No. 1 series on Disney XD
Kick Buttowski—Suburban Daredevil: Double-digit percentage growth among Kids and Boys vs. a year ago
Zeke and Luther: Current season premiere was highest rated episode in series history

Upcoming Programming
Kickin’ It; Rated ‘A’ For Awesome; Motorcity; TRON: Uprising; Ultimate Spider-Man; Randy Cunningham: 9th Grade Ninja

Disney Channel Top Shows:
Shake It Up: No. 1 series among Kids 6-11 and Tweens 9-14
Good Luck Charlie: Top 5 series among Kids 6-11 and Tweens 9-14
Fish Hooks: Top 10 series among Kids 6-11 and Tweens 9-14
Phineas and Ferb: No. 1 animated series with Kids 6-11 and Tweens 9-14

Upcoming Programming
Series: ANT Farm; My Babysitter’s A Vampire; Jessie; Austin & Ally; Gravity Falls; Madison High. Special Events: Make Your Mark: Ultimate Dance Off; Disney’s Friends For Change Games. Original Movies: Phineas and Ferb: Across the Second Dimension; Shrinking Violet; Geek Charming; Good Luck Charlie: The Movie; Frenemies

Disney Junior Top Shows:
Jake and The Never Land Pirates:
No. 1 series among Boys 2-5
Mickey Mouse Clubhouse: Ranks in the Top 10 preschool series on Cable with kids ages 2-5
Handy Manny: Half of all kids aged 2-5 watched Handy Manny during the last quarter

Upcoming Programming
Doc McStuffins; Oki’s Oasis; Minnie’s Bow-Toons; Sofia the First; 7D

Ratings source: The Nielsen Company

CONTACT:    Rita 
Rita Ferro - EVP, Disney Media Sales and Marketing
212-807-5413
disney.media@disney.com

Michelle Scarola - SVP, TV Sales
212-807-5801
disney.media@disney.com
 

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A unit of Walt Disney's ABC Cable Networks Group, Disney Channels Worldwide operates the kid-oriented Disney Channel cable network which reaches nearly 100 million US homes with animated and live action programming.

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