CBS | Adweek CBS | Adweek
Sponsored Content

CBS

Delivering a Network of Brands to Any Device
  • May 20 2011

Mobile Sites & Apps
CBS Sports
CBS News
CBS.com
tv.com
GameSpot
cnet
BNET
ZDNet
TechRepublic
MaxPreps
Chow

CBS Interactive touches every aspect of mobile.

“We create sites and apps for tablets, iPhones, Android, RIM, and other major platforms. We license mobile video of our award-winning content, create games from our hit shows, and host live streaming mobile-casts of popular sports, news, and entertainment events.  Whether it’s CBS News, CNET, CBS Sports, or CBS.com, we deliver top brands and premium experiences to mobile audiences.”
—Rob Gelick, Sr. Vice President and General Manager, CBS Mobile

The CBS Advantage: Our key clients want mobile, and we deliver it.
“We offer a range of opportunities in our network of mobile sites and apps—from traditional display banners to video pre-roll to custom, rich-media sponsorships, we deliver reach and targeting to an affluent, engaged audience. Mobile is an integral part of every package that we sell, and it’s becoming more important every quarter. We have a distinct advantage in that we touch virtually every demographic and content category.  As well, we’re seeing more of our online and on-air advertisers completing their package with mobile components—we are realizing the three-screen advertising play.”
—David S. Morris, Chief Client Officer, CBS Interactive

Clients (partial list)
Acura
A&E
AT&T
Best Buy
Coke
Electronic Arts
Ford
GM
HBO
History Channel
Home Depot
Infiniti
Intel
Lexus
Microsoft
Paramount
Samsung
Showtime
Snickers
Sony
Southwest Airlines
Sprint
Toyota
Verizon
Warner Bros

Actionable pre-roll video has become a popular unit within CBS Sports and other premier apps. Here UPS incorporated video as one piece of a campaign that also included banners and rich media across CBS Interactive.

The award-winning TV.com app has over 10 million downloads on iPhone and Android. In this campaign, Verizon chose to sponsor a specific portion of the app and tie it to the highly rated CBS Monday night  comedy line-up.

ADVERTISING INQUIRIES:
cbsmobile@cbs.com
ph: 310-607-8250

 

 



“We create sites and apps for tablets, iPhones, Android, RIM, and other major platforms. We license mobile video of our award-winning content, create games from our hit shows, and host live streaming mobile-casts of popular sports, news, and entertainment events.  Whether it’s CBS News, CNET, CBS Sports, or CBS.com, we deliver top brands and premium experiences to mobile audiences.”

- Rob Gelick, Sr. Vice President and General Manager, CBS Mobile

“We create sites and apps for tablets, iPhones, Android, RIM, and other major platforms. We license mobile video of our award-winning content, create games from our hit shows, and host live streaming mobile-casts of popular sports, news, and entertainment events.  Whether it’s CBS News, CNET, CBS Sports, or CBS.com, we deliver top brands and premium experiences to mobile audiences.”

- Rob Gelick, Sr. Vice President and General Manager, CBS Mobile

“We create sites and apps for tablets, iPhones, Android, RIM, and other major platforms. We license mobile video of our award-winning content, create games from our hit shows, and host live streaming mobile-casts of popular sports, news, and entertainment events.  Whether it’s CBS News, CNET, CBS Sports, or CBS.com, we deliver top brands and premium experiences to mobile audiences.”

- Rob Gelick, Sr. Vice President and General Manager, CBS Mobile