As America becomes an increasingly diverse society, it is more important than ever that advertising reflects the changing culture. This has long been central to the mission of the Advertising Educational Foundation (AEF) and will be reflected in this year’s Honors Night.
When the AEF hands out its honors on May 15 at the University Club in New York, it will be giving the Lifetime Achievement Award to Gustavo Cisneros, whose Latin American media empire reflects the growing influence of Hispanic culture in the U.S. Proceeds from the dinner will go to supporting “Race, Ethnicity and Advertising in America 1890–Today,” the online exhibit and archive being put together by the AEF in partnership with the Smithsonian. AEF CEO Paula Alex calls this “the most important and ambitious project to show the evolution of diversity in advertising.”
As in past years, AEF Honors Night also recognizes one outstanding representative company from each of the Foundation’s constituencies—advertisers, agencies and media—for support of the AEF and for conveying its mission of stimulating the dialogue between academia and the industry. After all, in a country moving toward a so-called minority majority, what conversation could be more important?